Helping raise awareness of children from deprived or financially challenged backgrounds.
Swift Group launched the campaign in 2006 to raise awareness of children in West Berkshire which Social Services have deemed as from deprived or financially challenged backgrounds during the Christmas Period; children who, because of the issues and challenges faced by their circumstances were not facing a very Merry Christmas – children who, in many cases, were not going to have a Christmas at all.
Swift works closely with local businesses that offer us drop off points where the public can donate their toys to the appeal. Swift then arranges the logistics and then delivers the toys to a central point where families come and collect presents for their children.
It’s all about the Children at this time of the year, and we ensure that we bring a smile to a local child’s face.